Herrick, Frederick Charles: British Empire Exhibition 1924 London – Poster – SOLD


An impressive and extremely rare poster featuring the Lion motif designed by Charles Herrick for the British Empire Exhibition in 1924 and printed by the Baynard Press. The poster is in remarkably good condition as it approaches a century old. It is only slightly age toned with minor edge damage, mainly to the top of the poster. It has been folded in half horizontally creating a crease but this does not detract from the impact of the work.

More images can be provided on request.

Artist: Frederick Charles Herrick (1887-1970)

Title and date: British Empire Exhibition, London, 1924

Size: 102.0 x 64.0 cms.

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Artist description:

Frederick Charles Herrick was a leading graphic artist after the First World, having trained at Leicester School of Art and the Royal College of Art. He taught at the School of Art in Brighton for many decades, particularly after the Second World War, and also taught at the Royal College of Art and the Sir John Cass Institute, London.

He was a highly productive poster artist for almost half a century, he designed numerous posters for the London Underground and London Transport as well as the London General Omnibus Co. He was also commissioned to design posters and publicity for the Empire Marketing Board (1926-1933), and these evocative images were displayed on large stand-alone billboards the length and breadth of the country. He was the only British graphic artist of consequence to participate in the 1925 Paris Exposition des Arts Décoratifs et Industriels Modernes.

As displayed on this poster, he also designed the official Lion logo for the Wembley British Empire Exhibition of 1924 and 1925 featured on almost all official print publicity and leaflets for the Exhibition. His design was highly visible to the 27 million visitors who visited the mammoth display over the two seasons it was open. The Lion also appeared on many souvenirs, including those produced by Ashtead Pottery, Paragon China, Savoy China and Wedgwood Jasparware.